Latest posts from Chip MacGregor
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The Dark Files
Tim wrote to ask, "So what's the worst stuff you've been sent this past week?"
1. A guy sent me a proposal this week detailing how we can reduce the instances of sexual abuse and the problems caused by …
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The Dark Files
Tim wrote to ask, "So what's the worst stuff you've been sent this past week?"
1. A guy sent me a proposal this week detailing how we can reduce the instances of sexual abuse and the problems caused by …
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Thursdays with Amanda: How Big Should a Writer's Platform Be?
NOTE: Amanda Luedeke is a literary agent with MacGregor Literary. You can follow her on Twitter @amandaluedeke or join her Facebook group to stay current with her wheelings and dealings as an agent.
You've heard it before…if you really want …
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What will REALLY happen in 2012?
I've been reading a bunch of "2012 Prediction" posts from people, ranging from the insipid ("We're going to see a lot of growth in e-books") to the inane ("I see a huge comeback for westerns"). So if we leave aside …
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What will REALLY happen in 2012?
I've been reading a bunch of "2012 Prediction" posts from people, ranging from the insipid ("We're going to see a lot of growth in e-books") to the inane ("I see a huge comeback for westerns"). So if we leave aside …
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What's your prediction for publishing in 2012?
I've been musing on what I think will happen in publishing this year. A handful of publications have asked me for some sort of prediction (and I swear I don't have the gift of prophecy), so it's forced me to …
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What's the best writing advice you ever got?
I've had several people write to share the best writing advice they've ever received.
Vince Zandri, who has done numerous novels and sold more than a quarter million books, wrote to me and said, "The best writing advice I ever …
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The Best Writing Advice: A guest blog from novelist Kaye Dacus
“Writing a first draft requires from the writer a peculiar internal state which ordinary life does not induce.” ~Annie Dillard (The Writing Life)
Back in 2001, I attended the Blue Ridge Mountains Writers’ Conference in Ridgecrest, North Carolina. Up …
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The Best Writing Advice: A guest blog from novelist Kaye Dacus
“Writing a first draft requires from the writer a peculiar internal state which ordinary life does not induce.” ~Annie Dillard (The Writing Life)
Back in 2001, I attended the Blue Ridge Mountains Writers’ Conference in Ridgecrest, North Carolina. Up …
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What's your best writing advice?
Denise wrote in to ask, "What's the best writing advice you've received? Can you sum up the big picture for us?"
I can try…in ten lessons:
1. There are very few great books, but every great book begins with a …
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Merry Christmas to All!
Twas the night before Christmas, when all through the house
Not a creature was stirring, not even a mouse.
The stockings were hung by the chimney with care,
In hopes that St Nicholas soon would be there.The children were …
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Happy Birthday Amanda (and other stuff)
Lots of stuff to catch up on:
-Today is Amanda Luedeke's birthday — happy birthday, Amanda! Here's hoping you get both birthday AND Christmas gifts this year. (Amanda is a literary agent who works with me here at MacGregor Literary.) …
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The Last Step: Go Back and Evaluate
Some people have twenty years of experience. Some people have one year of experience twenty times. The difference? The former keep track of their progress and learn from their mistakes as well as their successes. The latter keep trying something …
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Step Nine: Execute Your Plan
Now that you've done all your research and planning — you've figured out WHAT you need to do, WHERE you need to do it, WHEN you're going to get it done, WHO you're going to be reaching, and WHY you're …
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Step Eight: Create Your Calendar and Budget
At this point, you're probably wondering what else there is to do with a marketing plan. Take heart — we're almost to the end of the process…
Once you've written down everything you want to do, you need to tie …
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Step Seven: Write Your Plan
Okay, you've come to the point in the process where you really get into the details… you've done a bunch of research. You know who you are, and what it is you want to say. You've figured out who your …
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Step Six: Choose Your Tools
Now that you've figured out which basic strategies you're going to use, you need to select that actual "tools" you'll use — that is, the actual WORK you will do to help you market your book. For example, if you …
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Step Five: Map Out Your Strategies
Now that you know what your brand is, what your strengths and weaknesses are, what goals you're trying to reach, and who your target market is, you need to make some specific choices. What are the basic strategies you're going