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Category : Conferences
I try not to always blog about book marketing, since I don’t want this blog to sound like Johnny-One-Note (though I would say between 60 and 70% of the questions I’m sent have to do with marketing and publicity), but sometimes there are topics that are just screaming to be talked about. Recently I’ve seen a TON of blog posts on various writer sites about marketing opportunities, and many of them say the same things (get into Pinterest, learn to maximize Google ads, etc). I’ve yet to see a single blog post on what I think is one of the great under-utilized marketing opportunities…
Did you know that every fall, all the bookstores in your part of the country get together for a book show? The bookstore owners show up, and there are author interviews, publisher displays, book-and-retail educational classes, and all sorts of exhibits aimed at helping people get to know (and sell) more books. It’s the series of regional bookseller trade shows, and you’ve got one coming to your area sometime in the next two months.
Hey, print book sales have made a comeback, so publishers have renewed their commitments to regional shows. And the movement to support local artists has boosted the interest in the fall regionals. These are unlike BEA, where you have to travel to Manhattan, spend $300 per night on a hotel room, and wander through the massive Javits Center for days on end. There are fewer people, a lot of smaller presses, and an emphasis on authors and publishers in your part of the country. And as an author, you’ll be face to face with local bookstore owners, so you can talk to them about their customers, hand-sell your book, and maybe arrange for an in-store event. Some of the regionals even have smaller wine-and-cheese gatherings (at least one of the conferences is doing meetings in author homes), so that there’s potential for
I had someone write in to say they were attending three writing conferences this summer, and asked me, “What advice would you have for me to get the most out of the conferences?”
I love writing conferences, since it gives you a chance to network with other writers, see what’s going on in the industry, meet editors and agents, and get away from the routine for a few days. As you begin preparing for this year’s writing conferences, I’d like to suggest you keep 10 words in mind . . .
1. READ. Don’t just show up and act surprised at who the speakers are. Read the blog of the keynoter. Read the books of the teachers who are doing workshops. That way, when you get to hear them, you’ll already have a context for their information.
2. RESEARCH. If you’ve signed up to meet with an agent or editor, check out their bio, see what they’ve acquired, and get a feel for the sort of books they like. By doing that, you’ll be much more apt to talk with someone who is a fit for you and your work.
3. ORGANIZE. Before you show up at the conference, look at the schedule and figure out what sessions you’ll attend, which ones you’ll miss (so that you can share notes later), and when you can take a break to see friends.
4. PRACTICE. When you sit down across from me in order to tell me about your book, it shouldn’t be an off-the-cuff conversation. Practice what you want to say, how you want to describe your work, and what your hook is so that you’ll grab me.
5. GOALS. Ask yourself what your goals are for this year’s conference. Don’t just go with vague hopes. Plan to attend with some specific, measurable goals in mind. Write them down beforehand so you can evaluate yourself
Someone wrote to say, “I know you’re going to the Thrillerfest conference next month. Of the appointments you have at a conference like that, how many actually result in your asking for more material? How many result in you giving serious consideration to an author? How many will you actually sign to represent? Just curious.”
For those who don’t know, at almost every conference I go to the organizers ask if I’ll spend some time having short meetings with authors. I usually agree, since I enjoy meeting writers and talking about their books. One of the misunderstood aspects of those author/agent meetings is that “the agent is trying to find new clients.” That’s partly true, at least for newer agents who are looking for salable projects to fill their lists. But for someone who has been agenting a long time (I started working as a literary agent in 1998), it’s rare that my goal in attending is to sign up a bunch of authors. That might happen, of course, but generally at a conference I’m looking to be a resource to authors. Some want my reaction to their idea, others want a brief critique. Some want to ask questions about the market, or about publishers, or are looking for career advice. Others are looking for advice on their proposal, or to ask about marketing and sales ideas. Often people just want to know what is hot and what’s not. So “finding new clients” isn’t the only topic being discussed. Sure, plenty of writers are pitching their ideas, but that’s not the only reason for meeting.
So long as you keep that in the back of your mind, I’ll answer your question directly: When I volunteer to do appointments at a writing conference, I’d say I might have 15 to 40 appointments — some formal, some informal.
Of those, maybe 5 or 6 result in my asking to see more. Don’t
We’re doing a month of “Ask the Agent” here on the blog — your chance to ask that question you’ve always wanted to discuss with a literary agent. Last week someone asked, “If I go to a conference and get to meet with an agent or editor, what’s the best way to prepare?”
1. Do some research before you sign up. If you write westerns, for example, you don’t want to meet with an editor who is going to open with the words, “Um… we don’t do westerns.” Spend a few moments online, trying to find the agents and editors who might be a match for your writing.
2. Think carefully about your expectations before you sit down to the meeting. If you’re expecting an editor is going to hear your idea and announce, “You’re the most brilliant writer since Tom Pynchon! Sign this contract immediately!” then you may be setting the bar too high.
3. Remember that it’s perfectly all right to have a meeting and just ask the editor/agent, “What do you think of my idea?” or “What suggestions do you have for me improving my work?” A face-to-face meeting isn’t just to find an agent or get a publishing deal. I never mind having people set up appointments just to talk through ideas, explore career stuff, lay down a bet, etc.
4. If you’re hoping to get an editor to pay serious attention to your novel, make sure what you show them is 100% done. Most of the things we reject just aren’t ready to be shown yet — the author has brought in something that’s 80% done, or maybe 50% done… but it’s not 100% ready. If you bring in something to show to an agent and you want to discuss representation, it should be so strong that I have no reason to turn it down. (If you’re just coming to discuss it, then you can
Have you ever wanted to choose a specific reader for your book? A reader who would be enthusiastic about your fiction? A reader who would talk about your books, or leave reviews? A reader who would be so excited about your writing they would buy your backlist?
The Inspirational Reader’s Choice Award is a unique contest for authors who are published in Inspirational Fiction. Growing out of the Romance Writers of America, the judges for the IRCA are readers of Christian fiction, but are not involved in the publishing industry. They don’t write, edit, or do book reviews professionally. These judges simply love Inspirational fiction. They like to share their newly discovered books and authors with friends and family. And they are the readers we as authors want to reach.
Our judges come from across the United States and as far away as Australia and Puerto Rico. Most are Christians involved with a church, but some of our readers are simply people who appreciate a wholesome, well-told story. When reading a title, they will often think of someone your book might benefit.
For the past seventeen years I have coordinated the IRCA. I read many comments from the judges — comments that we promised to keep private, but are often so exciting I want to send them to the author as encouragement. I’ll share a few of those comments anonymously:
—Tremendously wonderful read!…I had to have [the author’s] other books, so I ran out and bought them.
—Wow!…A book God put in my hands to uplift me…
—I would definitely recommend this book, and will be looking into other books by this author…
–This was a new author for me to read, but I will look for more of her books.
New authors may wonder about the advantages of entering a contest like this, so just know that your blog host, longtime literary
On Saturday, March 19, I’m going to be spending the day with a bunch of writers at the Ramada Hotel and Convention Center in Omaha, Nebraska. I’m being hosted by the Nebraska Writers Guild, and I’m really excited because I’m going to be spending the day talking about how to create the perfect book proposal.
The fact is, I love talking about this topic, since I think a lot of writers who have spent years learning how to craft their manuscripts begin to struggle when they have to shift from “writing my book” to “selling my book to a publisher.” So if you’re wondering how to create a great book proposal that will get noticed by editors and agents, come join us.
I take the time to make sure everyone knows the purpose behind proposals, and then we go through the details of crafting both a nonfiction book proposal (with all the section-by-section notes that are needed of make it complete) as well as a novel proposal (and the importance of pre-telling your story to the editor). One of the things that makes this workshop unique is that I share some real-world examples of proposals that I actually represented, and that landed book deals at publishing houses. Then, after going through the details, we spend some time on refining the proposal — exploring the little keys that will make your book stand out in a crowd.
We’ll also take some time to talk about how to write a query letter and how to pitch a book face-to-face, so you’ll be ready the next time you go to a writers’ conference and have to sit down across the table from some famous editor. And we’ll talk about today’s market — what’s working, what’s not, and what questions you have about the publishing business.
I love this topic, and really appreciate the chance to spend a day just focused on creating and
I frequently get writers sending me notes to ask where I’m going to be — which conferences I’ll be at, what industry meetings I might attend. So I thought I’d let people know where I’m going to be, and if you’re in the area, you can say hello.
This weekend, January 22-23, I’m in San Diego, for the 32nd Annual SDSU Writers Conference, talking to authors and teaching a workshop on creating strong non-fiction book proposals. It’s a great lineup, with editors from Hachette, Kensington, St Martins, Tor, Morrow, and other houses, plus a long list of agents. This is always a good conference, with lots of face-time with experienced people, excellent workshops, some nice mixers — and they still have room, if you want to attend!
On Saturday, January 30, I’m in Portland, for the Write to Publish gathering with the folks at Ooligan Press. This takes place at Portland State University (I’m an alum), and they always have an eclectic gathering of writers and industry people. This year’s workshops include Writing for Comic Books, Working with Freelance Editors, Intellectual Property Rights, and The Future of Writing.
On Saturday, February 20, I’m on the Oregon coast, doing a half-day workshop on Creating Great Book Proposals at the Hoffman Center in Manzanita. Every month they bring in great writers to speak, and this day they’re hosting Ellen Urbani, author of Landfall (of which novelist Fanny Flagg says, “Ellen Urbani has written an amazing and original piece of literature. If you love family sagas characterized by women holding the generations together via a magical combination of grit and grace, you will love this haunting book!”). I’m teaching in the morning, and Ellen is doing a workshop on creating personal narratives in the afternoon.
On Saturday, March 19, I’m in Omaha, doing an all-day seminar on Creating the Perfect Book Proposal for the Nebraska Writers Guild. This is my favorite
I’ve been trying to catch up on all the questions people have sent in, so let me share a handful of queries: “When speaking with an editor at a conference, what is the best way to approach the allotted 15 minutes? Do I focus on the editor and the titles she’s worked on? Do I focus on my novel? Do I bring a one sheet?”
The best way to approach your time at an editorial appointment is to do some research and practice. Check to make sure the editor you’re meeting actually acquires books in your genre. Find out what you can about the editor’s likes and dislikes. Then practice what you’re going to say — sharing your name, your book idea, the conflict, theme, genre,and hook. Be clear and succinct, and rehearse your talk out loud, so you know what it feels like to say the words. Be ready to engage in dialogue with the editor. Dress professionally, and bring some words to show them (many like a one-sheet; I prefer the first five pages). In my view, the focus of a successful editorial appointment is your book, so think through how to talk about your book in an engaging way without sounding like just another pitch.
Another person wrote to ask, “Should I pay more attention to a literary agent’s list of authors they represent, or to their agency’s list of authors? In other words, if a Big Deal Agency has bestselling authors, how much does that mean if the agent I’m talking to doesn’t represent any of those writers?”
That’s an interesting question, since every agency tries to promote their bestselling authors. I was at Alive Communications when we represented the Left Behind series that sold 70 million copies worldwide — and while I didn’t have much of anything to do with that series, I certainly mentioned that we represented it when I was a young
Welcome to what will probably be the conclusion of my “Craft for a Conference” series (unless someone asks a question about an aspect of conference materials that I haven’t addressed already). Through my last four posts on conference craft, I repeated one mantra: that the purpose of any material you take to a conference (including spoken pitches) should be to gain the interest of the person you’re talking to as quickly as possible and to make yourself stand out from the crowd (in a positive way) as much as you can. When I meet with authors at conferences, the thing I see missing from pitches/conference materials more than anything else is that memorability factor– I read a lot of good hooks, some nice one-sheets, but at the end of a day where I’ve taken 20 appointments plus heard pitches at lunch and dinner, I’m often hard-pressed to recall ONE story idea without looking at my notes.
Now, obviously, there’s an element of information fatigue at play there; even a great, memorable story can get lost in the annals of memory if I heard ten forgettable pitches after it, and that’s what my notes are for. But when I read those notes, I want to go, “OH yeah, this one!” because I recognize the unique elements that stood out for me when you pitched it. I want you to have made it easy for me to remember it by pulling out everything that is most unique and most characteristic of that story in your one-sheet or your pitch. The fact that this doesn’t happen more often tells me not that authors aren’t writing memorable stories, but that they don’t always know how to make themselves/their pitches or materials memorable, that they don’t know what elements of their book stand out from the crowd and how to highlight those.
With that in mind, here are some places to start in your quest
I’m frequently asked where people can meet us and talk books, so if you’re traveling and want to chat sometime, look us up.
Amanda Luedeke is speaking at the Realm Makers Conference, July 7 & 8 in St Louis. For people who like science fiction and fantasy, this is a popular conference to attend. It’s held on the campus of the University of Missouri, and this year’s keynote is our good buddy Robert Liparulo.
Chip MacGregor will be at the 60th annual Pacific Northwest Writers Conference in Seattle July 16-19. We’re meeting at the SeaTac Hilton, and this year’s conference offers a a robust line up of workshops to benefit writers at all levels, from specific instruction on elements of craft to sessions on the business of writing for those writers ready to publish. A sampling of topics range from crafting a memorable villain to developing an author platform and marketing your book. (You can find the full schedule here.) There’s also a long list of agents and editors coming, plus keynotes from authors like Andre Dubus III, J.A. Jance, Nancy Kress, Elizabeth Boyle, and Kevin O’Brien.
He will also be speaking at the Willamette Writers Conference, August 7 to 9 in Portland, Oregon. One of the great writing conferences on the left coast, you’ll find a long list of agents and editors, a very strong list of workshops to attend, and one of the most creative schedules of any conference. Chip even gets to moderate a panel with New York Times bestsellers Jennifer Lauck, Philip Margolin, April Henry, Laurie Notaro, and Daniel H. Wilson.
If you write for the CBA market, we’ll go right from there to the Oregon Christian Writers Conference, August 10 to 13, also in Portland. Several CBA-focused editors and agents will be there, as well as teaching sessions with such bestselling authors as Susan May Warren, Jane Kirkpatrick, Leslie Gould, Jim Rubart,