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Category : Questions from Beginners
There has been a ton of discussion over a report on author earnings by ebook authors (which you can find here: http://authorearnings.com/the-report/), the response to it (http://tinyurl.com/pcebsd5), and the responses to the responses (two of the best are http://tinyurl.com/kbjts5s and http://tinyurl.com/omkjz6v ). If you follow this discussions in our industry, you already know what’s going on: successful self-published author of Wool, Hugh Howey, did a bunch of research and came to the conclusion that self-published authors are selling more books and making more money than those publishing with traditional publishers. It was quickly pointed out that there were some problems with Howey’s work — he sells his books on Amazon, did all his research on Amazon, and (surprise!) came to the conclusion that Amazon is a great place to do your ebooks. Nevertheless, there were really some interesting things that showed up in his research:
—Indie-published ebooks have generally higher ratings on Amazon than Legacy-published ebooks.
—Indie-published ebooks generally cost less than Legacy-published ebooks, possibly leading consumers to the sense of getting better value from indies.
—Indie-published ebooks may be outselling Legacy-published ebooks (this is more inferred than proven).
—Indie-published ebooks constitute a larger percentage of books sales than we’ve been led to believe in the past (Howey estimates it’s more than 50% of all book sales, though his methodology lacks stringent validity testing).
—Indie-published authors of ebooks are earning more per book than Legacy-published ebook authors. (Though his argument that Indie-published authors are making more overall is based on very shaky evidence.)
It’s all fascinating stuff, and I believe his conclusion that publishing’s brightest days are ahead is spot-on. As an agent, I’ve never felt I was one of the people who needed to protect the status quo — the fact is, I believe in authors self-publishing.. Unfortunately, the debate that arose after Howey released his findings was considerably less than insightful. It’s become a fairly
BY CHIP MACGREGOR
I’m one of those agents who believes in the future of publishing. I respect the past, but I understand that the old way of doing things won’t work today — everything has changed, we’re in a state of revolution, and people who want to make a living in this business will have to adapt or die. I know that’s true of agents, who must change the way they’re doing things if they expect to make a living in 2014. I think that’s true of publishers, who are big and successful for a reason, and who will continue to try to change their models to remain in business and make money. And I believe it’s also true of authors, who simply have to accept the world has changed and look to the future with a new plan.
The old plan for most authors was clear: write a great book, find an agent, and let him help you land a deal with a publisher. Most authors relied on an advance to make a living, and the full-timers tended to live from one advance check to the next. Royalties were great, when they showed up once or twice per year, but could barely be counted on. The power was in the hands of publishers, and there were a number of middlemen (distributors, retailers, agents) intruding on much of a relationship that SEEMED like it should have been simply “author-to-reader.” In that old system, the roles were clear: the authors wrote books, the agents negotiated books, the publishers produced books, the marketers promoted books, the distributors provided books, and the retailers sold books. Sometimes it didn’t seem fair — as though the authors who were churning out the art didn’t have much control, and were at the mercy of a sometimes fickle or arbitrary system.
Then things changed. Amazon came along and, in essence, removed many of the middlemen. An author
AGENT and VICE-PRESIDENT at MACGREGOR LITERARY
Glad to be back. I’m excited to start the year with a monthly blog series, HERE’S THE DEAL.
I often find the story behind the deal – the journey to publication – as exciting as making the deal itself. Given that, on the first Friday of each month, I’ll be offering glimpses into the backstory of how a particular book came to be published. And not from hearsay, but directly from the perspective of the acquiring editor.
Of course it is a big day when an author hears those long-awaited words from their agent “we have a deal!” But as anyone who works in traditional publishing knows, getting to that point is rarely quick and never, never easy. And it’s not just the author and agent who labor to sell a book, but also the acquiring editor who works diligently to champion and support a project all the way through, from initial discovery all the way through acquisition, editing, marketing, release, and beyond.
To kick things off, I interviewed Marc Resnick, Senior Editor at St. Martin’s Press, an imprint of Macmillan. In addition to having an office in the Flatiron – one of the coolest buildings in New York City – Marc is a pretty cool guy himself, and we’ve kept in touch since first meeting at a conference a few years ago.
Though he and I have yet to do a deal together, we share an affinity for military topics. So, when we spoke for this interview I wasn’t surprised he chose to tell me the story behind the acquisition and success of the 2011 title SEAL TEAM SIX by Howard E. Wasdin and Stephen Templin.
The Team Behind SEAL TEAM SIX
Marc told me that when he received the proposal, originally titled Confessions of a Navy Seal Sniper, he read it immediately. A big part of his motivation
BY GUEST AUTHOR KATHARINE GRUBB
Some are born great writers, some aspire to being a great writer and some have writerly
greatness thrust upon them. Then, sometimes, neither of those three options apply to us and we have to bushwhack our own path to greatness.
Is it just me, or does that sound like a lot of work?
I’d like to suggest that our writerly ambitions can be accomplished with little or no effort. In fact, I have a list of ten things you can do (or not do) to accomplish this goal. (If accomplishing goals is your thing.) I would have come up with eleven, but I got tired.
1. Don’t Write. Your day is busy enough. In fact, spend your down time doing things like hurling birds into piles of thieving pigs. Tell yourself that this is brain work! Your writing future is dependent on whether or not you see Downton Abbey! Every time you have a nagging thought that tells, you that maybe you should do Nanowrimo or something like that, just watch an episode of Hoarders until the feeling goes away. Smugness, with lack of physical activity, can be just as comforting as that pesky sense of accomplishment that comes with dedication and commitment. Trust me.
2. Don’t read. This is obvious. Since really there aren’t any new plots, there isn’t any point in reading at all. If you need to know something, don’t go any deeper than a search on Wikipedia. If you want a story to entertain you, you’ve got Netflix, right? Besides fiction is made up stories, which are basically lies. Just don’t bother. In fact, if you are reading this blog, stop right now and turn on Pandora, the Shakira station.
3. Hang Out With Stupid People. This should be easy. If you want to avoid greatness, then spend a lot of time with those who are content to stay where they
BY CHIP MACGREGOR
A new writing conference is fast approaching — and you’re invited.
On Saturday, February 15, I will be speaking at the Dallas Writers’ University. It’s a one-day event, with a rather intensive agenda:
- I’ll speak on “developing a book proposal that sells,” and the focus will be on giving practical, hands-on help to writers who want to create a proposal that will get noticed.
- I’ll also be speaking on “creating your long-term publishing strategy,” with an emphasis on traditional publishing, niche publishing, self-publishing, and alternative strategies for writers to make a living.
- Michelle Borquez, bestselling author and entrepreneur, will explore “building a platform around your concept.”
- There will be a Q&A time, and everybody there will have a face to face meeting with me sometime during the day.
- Finally, Michelle and I will be talking about the secret to success in contemporary publishing.
I’m really looking forward to this opportunity. I’ve largely taken time away from conferences the past couple years, but I love talking to authors about proposals and strategy. And you’re invited. Again, every participant gets face time with me, where we’ll be reviewing proposals and talking about next steps in a one-on-one setting. That means our space is limited to just 30 people.
Here’s the thing . . . there are a hundred conferences you can go to in order to get some basic information on writing. But if you really want to join a small group and find out how to create a book that will sell, make some money, and gain entry into the world of publishing by talking to some experienced people in the industry, I hope you’ll consider joining us. I don’t do many conferences anymore (and rarely do a writing conference), so I’m excited to be asked to be part of this one.
The event is going to be in the Dallas area, at a church in White
It’s all changing, right before our eyes. Not just publishing, but the writing life itself, our ability to make a living from authorship. Even in the best of times, which these are not, most writers have to supplement their writing incomes by teaching, or throwing up sheet-rock, or cage fighting. It wasn’t always so, but for the last two decades I’ve lived the life most writers dream of: I write novels and stories, as well as the occasional screenplay, and every now and then I hit the road for a week or two and give talks. In short, I’m one of the blessed, and not just in terms of my occupation. My health is good, my children grown, their educations paid for. I’m sixty-four, which sucks, but it also means that nothing that happens in publishing—for good or ill—is going to affect me nearly as much as it affects younger writers, especially those who haven’t made their names yet. Even if the e-price of my next novel is $1.99, I won’t have to go back to cage fighting.Still, if it turns out that I’ve enjoyed the best the writing life has to offer, that those who follow, even the most brilliant, will have to settle for less, that won’t make me happy and I suspect it won’t cheer other writers who’ve been as fortunate as I. It’s these writers, in particular, that I’m addressing here. Not everyone believes, as I do, that the writing life is endangered by the downward pressure of e-book pricing, by the relentless, ongoing erosion of copyright protection, by the scorched-earth capitalism of companies like Google and Amazon, by spineless publishers who won’t stand up to them, by the “information wants to be free” crowd who believe that art should be cheap or free and treated as a commodity, by internet search engines who are all too happy to direct people to on-line sites that
Think about approaching an agent to talk about your book. You see the agent over there, holding a glass of wine. You approach. You make an introduction. There’s some small talk. You start to chat about your story. But there are some things you want to be aware of…
When you ask the agent to meet too many characters in the space of one page, it’s a problem. It’s like getting introduced to a dozen people at a party all at once, trying to remember their names, what they do for a living, and how they relate to the host. When approaching an agent, stick to your POV characters. Use their names. But for everyone else, refer to them in the manner they relate to the POV character; i.e.: husband, daughter, boss, etc.
And you want to make sure you have the right directions to the party. Before racing off to meet the agent, check into their website in order to know what he or she is looking for. If they only want romance and suspense, don’t send your YA sci-fi. That’s the shortest route to getting escorted out the back door.
At a party, if you’re the one writing those nametags everyone has to wear, be sure you spell their names right. Oh, and for pity sake give the right one to the right guest. Slapping Brandilyn Collis on Chip MacGregor’s chest is just wrong on so many levels. If you use the same query email, make darn sure you’ve replaced the previous agent’s name. Sending Chip a query with Steve Laube’s name on it will guaranty your email is deleted before it’s read. And showing that you’ve sent the same note to fifteen agents will get you banned from any future parties.
When the guests don’t know when to leave, the host can begin to get a bit grumpy. So know how long to take, and when it’s
Over the past few weeks we’ve been talking about “making a living at writing.” In addition to the advice I’ve doled out, I’ve heard from several people with wisdom to add to the discussion, and I have a few other tips to share, so I thought for the Thanksgiving weekend, we could share the best advice we all have for those looking to make a living at writing. Some of my thoughts:
—Keep your mornings protected for writing.Â Move the other work to the afternoon, but write every morning.
—Group similar activities.Â If you do all your phone calls back to back, you’ll get through them faster. Ditto emails, snail mail, project planning, looking over proposals, etc.
—Organize your day first thing every morning. If you have a plan, you’re much more apt to stay focused. Having a “to do” list helps most writers immensely.
—Take a day off one each week.Â Getting away from writing one day each week allows you to recharge your batteries and get your mind refreshed. Hey – even God rested.
—Kill the muse.Â That is, forget the concept that you have to be in a certain mood to write, or find exactly the right space to create words. Just sit and write. I’ve long appreciated Ernest Hemingway’s writing idea that you end each day in the middle of a sentence. That way, when you sit down the next morning, you don’t have to figure where you are, or get yourself into a certain moody, or work up to it. All you have to do is to finish the incomplete sentence you’d left yourself, and you’re off and writing.
—See the value of shitty first drafts.Â Too many writers tie themselves in knots because they think they need to make their manuscript perfect. But for most novelists, what they really need is to
A few years ago, I created a talk about how an author can make a living with his or her writing. I called it “The MacGregor Theory” (with apologies to the MacGregor who came up with all the Theory X and Theory Y stuff), and over the years it’s been picked up and discussed by all sorts of writers and editors in the blogosphere. But now, with the changes we’ve seen in the world of publishing, it’s time I go back and revise my theory of making a living. So if you’ll indulge me…
I have five rules for authors who want to make a full time living at writing:
1. You need to have four-to-six books earning you a royalty. In other words, you’ve done books in the past, you’ve had some earn out, and you currently have some books that are making you a passive income.
2. You need to have 18 months to 2 years of contracts. This is much harder to do in today’s publishing economy, but if you’re going to do this full time, you probably need to know clearly what you’re going to be writing for the next year or two. If you have your calendar filled up for the next 18 months with projects that are contracted, you’re at least afforded the clarity that comes from knowing what you’ll be working on.
3. You need to be self-publishing. These days, most successful authors have generated some sort of income by self-publishing books, novels, novellas, articles, and/or short stories. This is a new piece of the plan (well… not to those of us who started out in this business writing magazine articles, but new to everyone else), and fairly essential to make enough money to live on. The days of surviving on book advances are over, for all but the A-list authors who are getting the mega deals. In today’s market you need to
On Saturday, November 2, we’re doing our annual MacGregor Marketing Seminar in Chicago. We do this every year, and invite the authors we represent to come — and this time, you have an opportunity to join us. This year we’ll be at the Embassy Suites at O’Hare (5500 North River Road, Rosemont, IL 60018), starting at 9 in the morning, and running until about 5 pm. We always hold the Marketing Seminar close to an airport, so out-of-town authors can fly in, take the free shuttle, spend the day with us, and either choose to stay the night or simply fly home the same day.
This year, we’re going to be breaking the day into five modules:
1. I’m going to start the day by talking about trends in the industry, and what authors need to know about making a living in today’s current publishing climate. The goal of this session is to help authors think through a realistic plan for making money with their writing.
2. The second session will be taught by Amanda Luedeke, assisted by agent Erin Buterbaugh. If you’re a follower of Amanda’s great “Thursdays with Amanda” marketing posts, or if you’ve read her incredibly helpful book The Extroverted Writer, you already know how much wisdom she has to offer writers. The focus on this session will be on making money with your ebooks, and she’ll be presenting a real-world plan for generating income via your digital rights.
3. In the third session we plan to break into genre groups (historical novelists together, nonfiction self-help writers together, etc) and go to lunch in order to talk through ideas with other people who write in your space and are trying to reach a similar audience.
4. The fourth (and longest) session is entitled “Maximizing Your Marketing Plan,” and is going to be led by Jeane and Tyson Wynn, principals at Wynn-Wynn Media. Jeane