Publishing & Technology: Just Don’t
Brian Tibbetts is a literary agent with MacGregor Literary. Every Wednesday, Brian posts about trends in the publishing industry and developments in technology that impact the industry. You can find him on Twitter @BRIANRTIBBETTS
This week in Publishing & Technology, at the risk of offending Erin (whose words of wisdom regarding author marketing and social media are far more informative than anything you will read in this post) or Chip (whose posts regarding how to approach an agent are golden) we’ll be talking about the do’s and don’ts of using social media to find, friend, and pitch to agents and editors who you normally would not have general access to. The general gist of this post is, when it comes to the do’s and don’ts of soliciting agents and editors through social media: “Just don’t do it.” If you understand why, without having it explained to you, feel free to stop reading now.
Believe me I understand the temptation. I spent many years as an author with a day job, searching for a shortcut to the big time. For years I only sent the same handful of literary short stories and novel excerpts to the top five or six magazines in the country. I was encouraged by the personalized rejections I received and redoubled my efforts to make connections with the editors who’d taken the time to scribble a few words of encouragement on their form rejections. (I still have most if not all of these rejections in a file drawer somewhere.) I tried cold calling agencies that represented authors that produced work that I aspired to. I did everything short of moving to New York and physically inserting myself into the literary scene. None of it worked, and in the years since I’ve developed a healthy appreciation for starting with smaller markets and developing my writing as I get published by incrementally larger publishers and magazines. And I’m glad that the temptation to use social media to network with people who I don’t know did not exist at the time. I can only imagine how many more people I would’ve pestered with my incessant cries for attention. This brings me to the point: if someone in the publishing business that you don’t know is open enough to connect with you on LinkedIn, or Facebook, or Instagram, or whatever, don’t immediately take it as an opportunity to pitch them. If they accept unsolicited queries or manuscripts through normal channels, use them. And if they don’t, just don’t.