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    July 10, 2014

    Thursdays with Amanda: 5 Musts for an Author Website

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    2013amanda2Amanda Luedeke is a literary agent with MacGregor Literary. Every Thursday, she posts about growing your author platform. You can follow her on Twitter @amandaluedeke or join her Facebook group to stay current with her wheelings and dealings as an agent. Her author marketing book, The Extroverted Writer, is available from Amazon and Barnes & Noble.

    Websites…every author should have one. They are your central hub; your validation point. They are what will tell the world that you’re up and running and serious about this writing thing and that you aren’t going anywhere soon. All because you have a website.

    It may seem silly, but that’s how we view these online spaces. They have a way of making everything OFFICIAL in a way that Facebook and Twitter and Google+ can’t. Weird, yes. But it’s true. I mean how many times have you googled a band, a company, a service provider and winced at the fact that while they may have a million Yelp recommendations or a slew of Facebook follows, they don’t have a site?

    There’s something about a website…it’s like an online stamp of approval. And so yes, every author should have one. In the past I’ve talked about the components of a website, and I also touch on this in my book, but I wanted to provide a down and dirty list of 5 MUSTS FOR AN AUTHOR WEBSITE.

    My hope is that you’ll spend the weekend adjusting your site to hit on each of these five things.

    1. LINKS TO SOCIAL MEDIA. Take a look at your site’s home page. Is there a clear way for visitors to connect with you on Facebook or Twitter or Instagram? Do you have those buttons clearly displayed? This is important, because you don’t know how your fans will want to interact with you. When they show up to your site, it’s an opportunity to
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    May 8, 2014

    Thursdays with Amanda: The Art of Keywords

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    2014AmandaAmanda Luedeke is a literary agent with MacGregor Literary. Every Thursday, she posts about growing your author platform. You can follow her on Twitter @amandaluedeke or join her Facebook group to stay current with her wheelings and dealings as an agent. Her author marketing book, The Extroverted Writer, is available from Amazon and Barnes & Noble.

    When I first started working in marketing, I had one task. Read. Absorb. Learn all I could about…parenthood. Well, it was actually strollers and carseats that I was specifically supposed to learn about, but in order to understand the product, I needed to understand the lifestyle.

    And I was 25. No kids. No husband. No interest in the topic of parenthood whatsoever.

    I remember this time of life so0ooo very vividly because I was completely bored out of my mind. I had gone from a job that involved travel and presentations and sales to one that felt as though I were a trapped bird within a computer screen cage.

    Four months later, I was an Internet-smart parenting whiz. I knew the struggles and the panic and the don’ts and the things that they fail to tell you about childbirth. Granted I never actually put my knowledge to use, but that wasn’t the point. The point was for me to speak the parenting language. To learn the jargon and the trends and more importantly…to learn the needs. The desires. The wants.

    And that’s when my boss had me put together a keyword chart. This chart would be the backbone of all of the marketing and writing we did on behalf of our client (who happened to be an internationally-known baby gear manufacturer). It would give us the words to use in our online copy (back when wording was fairly heavily weighted in SEO) and would allow us to position our client as a company that “understands” parents and their

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    November 8, 2012

    Thursdays with Amanda: Marketing in Your Home Town

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    Amanda Luedeke Literary AgentAmanda Luedeke is a literary agent with MacGregor Literary. Every Thursday, she posts about growing your author platform. You can follow her on Twitter @amandaluedeke or join her Facebook group to stay current with her wheelings and dealings as an agent.

    Alright. Confession time. Before I could write this post I had to go watch “Jenny From the Block” music video by Jennifer Lopez. Because whenever I think about marketing locally, that song starts playing over and over in my head.

    But I’ll spare you from having to watch it, unless you really want to (WORTH IT), as I try to collect my thoughts and be eloquent and practical without busting into rhyme.

    J-Lo’s song is about keeping it real. Not letting fame and fortune change the fact that she came from humble beginnings. Being the same person now (despite the rocks that she got) that she was then.

    But I think in a backwards way, that theme could also be applied to book marketing. The Internet, though flashy and trendy and popular, shouldn’t give us license to live a double life. In other words, it’s so easy to go online and be a strong marketer, and then turn it all completely off the moment we step away from Facebook. It’s like we go from “Famous Author” to “Car Pool Driver” or “PTA Member” or “The Person Who Always Brings Cookies to Work” or other lackluster personas that follow us in our day-to-day lives. When in fact, being an author pursuing the dream is actually quite extraordinary.

    So let’s pretend that I’m an author with a book.

    I live in a city of 250,000. While I’m online, trying frantically to find people who enjoy reading, there are about a dozen library branches in my city. Not only that, but there are at least a dozen bookstores. Furthermore, my contact with the city goes beyond those typical venues.

    • I
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