OK, nonfiction writers. You’ve heard it before. If you really want to impress an agent or a publisher, make sure you have three things: a great idea, great writing, and a great author platform.
But more and more, platform is becoming THE way to secure a book deal.
This is because while writing can be fixed or edited and the idea can be tweaked, platform has to happen organically.
It can’t happen by chance. It can’t be bought. It’s about hard work over a period of time and it’s something that only the author can bring to the table.
So what do impressive social media stats look like?
Brace yourselves. Winter is coming.
A decent nonfiction author platform has a handful of the following components:
If you have a website or blog your monthly unique visitor count should be at least 30,000
(a unique visitor number of 100,000 is likely to secure a book deal)
If you have a Twitter account your followers should be at least 10,000 (and you should have stats that show considerable growth over the past six months)
If you have a Facebook page you should have at least 8,000 likes (along with Insights that show your past and projected growth)
If you’re a public speaker you should speak at least 30 times a year and you should shoot for a newsletter list of at least 10,000
Publishing Is More Competitive Than Ever
Needless to say, these numbers aren’t easy to achieve, and I’ve seen a number of authors who HAVE these numbers come away without a book deal.
But on the flip side, I’ve seen authors with the bare minimum of the above components land a book deal because they also had great writing and a great idea.
So yes. Platform is HUGE. It’s an absolute must if you write fiction. But never underestimate the power of strong, moving writing and a great, timely book idea.
I’m curious to know your thoughts on these numbers. Do you see them as a case for self publishing? Are they motivation to push forward? Are they just plain disheartening?